Case · 03 · 2025
A flagship travel product. Four verticals, one flow.
- Website
- Web app
- Brand identity
The challenge
Most travel sites flatten people into commodities. A flight, a hotel, a checkout, click. My Travel Desk needed to feel like a concierge at the scale of a platform. Real-time search, curated journeys, a visa checker, a team cockpit behind the scenes, all of it honest, all of it fast, across four languages and two audiences.
What we did
- Brand identityLogo · Palette
The process
Step 01
Not a booking site. A magazine that books.
Most travel platforms flatten the customer into a search box with a wallet attached: destination, dates, sort, checkout. We built the opposite shape. Curated journeys get their own landing treatment, written like magazine features: a slow hero, a short narrative, a route context, pricing that arrives when the reader is ready. The product sells the trip before it sells the ticket, and closes the purchase in the same breath. Commodity booking engines don't read like this because they can't afford to slow down. This one can, because it has to.
Step 02
Travel intelligence, at your fingertips.
Most travel platforms ship one search box and call it a day. We built a unified surface that flexes across three verticals (Flights, Hotels, Transfers) without forcing the customer through three different mental models. Behind the white card is a real-time data pipeline: 12 carrier feeds, live altitude pings, regional price aggregation, locale-aware currency context. The "Live near MAD" panel isn't decoration. It's the same socket-driven feed the operators use to quote in real time. Search stops being a wait and starts being a window into the system.
Step 03
The cockpit we can't show you.
Behind the public booking flow sits a second application, the Cockpit, that My Travel Desk's operators use to build quotes, manage bookings, edit itineraries, and pull customer records. It shares a design system with the public site and nothing else: separate routing, separate auth, separate data shape, separate deployment. We won't screenshot it for you. That tool is theirs, under NDA, and the fact that it's behind a login is part of the product's argument. Public feels hospitable; back-of-house feels operational. Same studio, two tools, one rule: retail never sees the ops table, ops never waits on retail.
Step 04
Stays curated, not just listed.
Most hotel SERPs are a wall of identical cards sorted by price. We built a results page that works like a planner's bench, not a search engine: editor picks and bestsellers surface above the fold, filters double as visible decisions (price ceiling, star floor, amenity must-haves), guest ratings come pre-vetted by the operators, and every property carries a curated note from the team that would actually book it for you. Visa requirements, Stripe checkout, and concierge follow-up thread in from the booking flow on the next page, but the choice happens here, where the information is honest and the noise is gone.
The outcome
Numbers that moved.
01Pages shipped
24
02Languages
4
03Scope
Flights + Hotels + Transfers + Visa
They didn\u2019t build us a booking site. They built us a travel product.
- Final · 01
- Final · 02
- Final · 03
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